Editorial Collage
“OPTIMIZE OR GET EATEN ALIVE"
Process
In a world where blog imagery often blurs into predictability, this project aimed to buck the norm by creating distinctive, thought-provoking visuals. The goal was to avoid the familiar stock photo tropes and deliver imagery that sparks curiosity while standing out in the digital landscape.
Creating the visual style for these tongue-in-cheek collages was a dream of an undertaking! I got to hunt for found images from vintage magazines, ads, books, posters, instruction pamphlets, and more. It was an exercise that combined several of my passions—Photoshop, humor, and thrift store hunting—into one delightful project.
Check out the article titles under the images to see how the imagery cleverly plays off the article themes.
Client: Koch Communications
Industry: Digital Marketing Agency
Services Provided: Design, Development
"TO INSPIRATION AND BEYOND"
"OVER THE RIVER AND THROUGH THE SALES FUNNEL"
"ARE YOU THERE, AUDIENCE? IT'S ME, FACEBOOK."
Fan favorite
The blog redesign earned a 2017 Addy Award for its bold visuals, creativity, and unique storytelling system.
"WHY WE KCFOCUS"
"SUMMER READING LIST"
"BUILDING YOUR WEBSITE: A TEAM SPORT"
"ARE YOU OVERLOOKING SOMETHING ON YOUR WEBSITE?"
“RE: YOUR OUTDATED EMAIL STRATEGY"
“SHIFT YOUR RETARGETING STRATEGY INTO HIGH GEAR"
“GET IT RIGHT WITH KPIS"
“LEVEL UP YOUR SEO GAME PLAN"
"ISSUE ADVOCACY & PROJECTING YOUR MESSAGE"