Holloway House Identity
project
Working with friends is always a treat, but it’s a special honor in helping build a brand that is close to their heart. Holloway House is an event venue located in downtown OKC’s historic Film Row district with over 3,000 square foot loft space, expansive views of Downtown, and two massive skylights. In its former life in the 1930s, Holloway House was home to hundreds of film reels as they waited to make their debut in theatres throughout the city. Wanting to honor its history and pay homage to the district, we worked together to create an identity system that would reflect the time period and be a dignified, mature message of warmth, hospitality and refuge.
Client: Holloway House
Industry: Event Venue
Services Provided: Brand Strategy, Identity, Print, Environmental Design, Social Media, Style Guide
the brief
Every decision we make is shaped by a clear sense of purpose. Our journey has been anything but ordinary. Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.
the process
We believe in simple ideas, strong relationships, and lasting impact. What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead.
lights, camera, history
Oklahoma City’s Film Row is a historic downtown district that emerged in the early 1900s as a regional hub for movie distribution, where major studios operated exchanges that shipped films to theaters across the region. Today, Film Row blends its cinematic past with modern creative offices, local restaurants, and revitalized warehouse architecture, making it a key destination for culture and adaptive reuse in OKC.
At the heart of the district, the iconic Film Exchange Building once served as a central depot for film reels circulating throughout the Southwest, anchoring the area’s role in early film distribution. Carefully restored, the Film Exchange now stands as a landmark of Film Row’s heritage, symbolizing the neighborhood’s transformation from industrial film hub to vibrant creative corridor.
Photography courtesy of Melissa Marshall and Lexi Hoebing, used with permission.