Holloway House Identity

Holloway House branded marketing materials displayed on a wooden tabletop, including business cards, logo stickers, brochures, and promotional stationery
elegant indoor wedding at Holloway House, a modern industrial venue featuring soaring wooden arch ceilings, exposed brick walls, lush greenery decor, candlelit accents, and a wedding party assembled around the altar. A bright, airy space.
Eclectic gallery wall in a modern industrial loft with framed art prints, vintage mirrors, exposed brick accents, rustic wood beams, and a large window providing natural light. The curated wall decor creates a warm, artistic interior design aesthetic

project

In the 1930s, the Film Exchange building stored hundreds of movie reels awaiting their debut in theaters across Oklahoma City. One of many landmarks in the city’s film industry history, in what’s now known as the historic Film Row district. Decades later, the space was revitalized into an event venue, Holloway House, and reopened to host weddings, conferences, celebrations, and opening nights of its own. Exposed brick, soaring skylights, and sweeping downtown views gave the space its character from the start — a character I wanted the identity to rise to meet: dignified, warm, and reflective of the era. Alongside the logo system, I developed a style guide so the team could carry the identity forward and make it their own.

Client: Holloway House
Industry: Event Venue
Services Provided: Brand Strategy, Identity, Print, Environmental Design, Social Media, Style Guide

Exterior shot of Holloway House, a historic building with a previous life of being the OKC Film Exchange, with a brick façade, large industrial windows in an urban setting.
Storefront window featuring gold lettering for Holloway House, reflecting parked cars, trees, and a city street outside.
Flat lay of Holloway House brand collateral showcasing a luxury stationery suite, including custom letterhead, brochure, business card, branded stickers. The elegant blue & gold design is styled with botanical greenery & vintage desk accessories
A gif of various photos and graphics from Holloway House events. Made to look like a social media feed.
Holloway House logo variations displayed across five brand color backgrounds, featuring a geometric monogram with the letter H enclosed within circular and diamond-shaped linework.
  • Branded matchboxes featuring the Holloway House logo and custom typography, displayed with green-tipped matches on a neutral background.
  • Holloway House, a rustic event space with exposed brick walls, large industrial windows, wooden tables, white chairs, and greenery garlands arranged for a wedding reception or gathering.
  • Gold candle holder with a white pillar candle surrounded by eucalyptus greenery on a rustic wooden table, set against an exposed brick wall.
Holloway House business card with gold foil branding displayed on a large green tropical leaf, highlighting the venue's visual identity and logo design.
Holloway House promotional brochure on a gold display stand in front of a brick wall.
Holloway House business cards and branded stationery arranged on a wooden tabletop, showcasing the venue’s logo, contact information, and visual identity.
Holloway House branded marketing materials displayed on a wooden tabletop, including business cards, logo stickers, brochures, and promotional stationery alongside a gold decorative parrot.
Gold diagonal art deco pattern
Gold diagonal art deco pattern
  • Historic black-and-white group photograph outside a Paramount Pictures brick building in Oklahoma City's Film Row district, showing employees gathered beneath a large Paramount Pictures sign.
  • Historic black-and-white photograph of the Oklahoma Theatre Supply Company building featuring large storefront windows, streamlined Art Deco-inspired architecture, and mid-century commercial design.
  • Photo from the NE corner of Sheridan & Lee in OKC of a vintage war bond promotion truck parked outside a historic brick building.
  • Historic black-and-white photograph of a the Film Exchange building in Film Row in Oklahoma City. A two-story brick commercial building with striped awnings, vintage automobiles, and corner entrance.

lights, camera, history

Oklahoma City’s Film Row is a historic downtown district that emerged in the early 1900s as a regional hub for movie distribution, where major studios operated exchanges that shipped films to theaters across the region. Today, Film Row blends its cinematic past with modern creative offices, local restaurants, and revitalized warehouse architecture, making it a key destination for culture and adaptive reuse in OKC.

At the heart of the district, the iconic Film Exchange Building once served as a central depot for film reels circulating throughout the Southwest, anchoring the area’s role in early film distribution. Carefully restored, the Film Exchange now stands as a landmark of Film Row’s heritage, symbolizing the neighborhood’s transformation from industrial film hub to vibrant creative corridor.

Wedding ceremony in Holloway House, featuring exposed brick walls, wood-beam ceilings, factory windows, & lots of natural light. Guests seated facing a geometric wooden arbor with white flowers & greenery. Photo by Lexi Hoebing.

Photography courtesy of Melissa Marshall and Lexi Hoebing, used with permission.

That's a wrap

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That's a wrap 〰️

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